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Pirate's Eye On... Brandi Ferraro '01

Brandi Ferraro '01

Brandi Ferraro graduated from Seton Hall in 2001 with a Bachelor of Arts in Communication Studies in her pocket. Six years later, Ferraro has achieved what many communication majors dream of; she has landed a full-time position as a disc jockey on the New York radio station Fresh 102.7.

During her time at the University, Ferraro realized that her journalism courses were not as she’d imagined they would be and followed a friend’s advice to check out Seton Hall’s radio station, 89.5 WSOU. She really liked what she saw at WSOU and went through the process of learning all the studio equipment, taking the equipment test, answering phones and becoming a producer. “I fell in love with radio right away,” she says. By the time Ferraro left WSOU at the end of her senior year, she had worked her way up to assistant business manager and DJ.

“Being a part of the WSOU staff gave me the ability to compete in the New York market straight out of college. I had great knowledge of all aspects of the business—plus the professional attitude that earned me great respect in the field. Seton Hall had not only given me the technical skills; but it also prepared me for the demanding work that would lie ahead.”

Following graduation, Ferraro accepted a position as promotions assistant at WKTU 103.5, the New York City based radio station whose transmitter is located on the top of the Empire State Building. Her hard work and determination allowed her to be recognized rather quickly; one of KTU’s full-time DJ's asked her to become the producer of his radio show. She then had a few on-air shifts at KTU which gave her great experience. After two and a half years she accepted a position as associate morning show producer at WKCI 101.3 in New Haven, CT. There she was given many opportunities rather quickly because of her wide knowledge of the radio business.

After one year in New Haven, Ferraro came back to the New York market to work for WNEW—Mix 102.7, a CBS radio station. She started out as associate morning show producer and part-time air talent. During her last three years WNEW underwent some programming changes. In January of this year, the station changed to Fresh 102.7 and took on the call letters WWFS. Ferraro auditioned for a full time slot and received a contract in March. She is a full-time DJ on weeknights from 8 p.m. to midnight. “It’s pretty much a one woman show. I love working at night, although it can be a little lonely in the studio at times,” she says. “I prepare my material throughout the afternoon and see what everyone has been talking about during the day.”

“I am so thankful for my WSOU experience. I think the radio station’s intensive process of becoming a staff member is imperative. We all had to work our way up, just like in the real radio business. We were groomed to be the best.” Radio can be a lot of fun, but Ferraro never forgets that it is a serious business as well. “I also feel that the technical, hands-on training WSOU provided to us was invaluable to me. Seasoned radio vets were floored by my knowledge of the studio equipment. My promotions and marketing experience at WSOU gave me an understanding of how all departments must work together in order to create a successful station. I have yet to meet another person in the field who can say the same about their college campus radio station experience.”

Ferraro says that she still runs in to colleagues of hers that have been trained at WSOU, “the fact that many WSOU students actually stay in their profession and enter the professional radio business can be attributed to our great experience at WSOU.” When asked if she still listens to WSOU 89.5—Seton Hall’s Pirate Station she says, “of course!”

If you would like to listen to Brandi Ferraro’s nightly radio show, tune in to Fresh 102.7 weeknights from 8 p.m. to midnight.

Learn more about WSOU, Seton Hall's Pirate Radio